The economic slowdown from COVID 19 and the tremendous hit taken by the energy sector as a result of low commodity prices, have placed businesses into survival mode. With profit margins reduced, and in some cases, severely eroded, business leaders have had to aggressively protect dwindling revenue via cost control, which lead to the termination of service contracts and employees, being released or having their salaries reduced. While this of course would be the most logical, immediate response, there is another business strategy which, can not only get us through this economic and health battle, but can create a more competitive business environment in 2021 and beyond.